Box-office Beauty in 3D

Disney found even more treasure in the 3D well this holiday three-day weekend with the long-delayed theatrical re-release of “Beauty and the Beast” in 3D.
Updated Monday, Jan. 16: The 21 year-old animated classic generated $23.5 million Friday – Monday Jan. 13-16, 97% of which came from 3D showings, according to BoxOfficeMojo.com.
That was good enough for second place on the weekend, a very impressive showing, especially since the Blu-ray 3D was already released more than three months ago on Oct. 4. And it bodes well for several more Disney and Pixar movies coming to theaters in 3D versions this year and next, as well as soon-to-be-released 3D versions of “Star Wars Episode 4: The Phantom Menace” and “Titanic.”

“Beauty and the Beast” is perhaps even more stunning in 3D than “The Lion King,” which surprised the industry with a whopping $94 mil. at theaters last fall initially intended as a brief run to promote the Blu-ray 3D debut.
The 1991 “Beauty,” which has grossed $350 million worldwide since then, was one of the first animated films to use some digital animation. That helped greatly in the 3D conversion. Among the most notable new attributes:

- Belle’s opening number walking across bridge and into village is filled with so many shots showcasing 3D that it looks to have been originally designed that way.
- Extravagant “Be Our Guest” number does not disappoint with obvious 3D benefits of dancing plates
- Signature “Beauty and the Beast” ballroom dance even begins with dazzling display 0f 3D from bottom and top of staircase.

Meanwhile, Mission: Impossible – Ghost Protocol, which had an exclusive five-day window at IMAX theaters last month, picked up another $14.2 mil. this weekend, increasing total domestic box-office to close to $190 million, surpassing the original movie in the series.

Another 3D movie, “The Adventures of Tintin,” picked up another  $4.4 million, bring the domestic gross total-to-date to $68.9 million.

 

– By Scott Hettrick

Arthur Christmas a Go; Hugo a slow-go

Thankfully, two of the finest demonstrations of 3D this year come to theaters this Thanksgiving weekend (Nov. 23, 2011) in “Arthur Christmas” and “Hugo”:

* Arthur Christmas is easily the more broadly enjoyable of the two. It’s hard to imagine anyone not finding this clever twist on Santa Claus charming and delightful.
The computer-animated family film from British production company Aardman, traditionally known for stop-motion films such as “Wallace and Gromit” and “Chicken Run,” has delivered an unexpected holiday gift for Sony Pictures Animation.

The story follows three generations of the Claus family trying to come to grips with the transition of leadership to the next in succession. With the current Santa (Jim Broadbent) of retirement age and showing signs of slipping, the likely next-in-line is eldest son Steve (Hugh Laurie), who has been preparing for the day for years with his high-tech mechanization and military style management of the entire North Pole process, including a super-sonic sleigh. But the even older GrandSanta (Bill Nighy) favors the traditions of his day and the passion of his younger unassuming and nerd-ish grandson Arthur (James McAvoy).
It all leads to a slightly predictable but nonetheless amusing scenario in which young Arthur finds himself trying to save the day using his Grandsanta’s dilapidated sleigh led by the few surviving reindeer to reach the chimney of a young girl who was inadvertently bypassed by Steve’s digital distribution.

Director and co-writer Sarah Smith, with the assistance of Sony Pictures Imageworks, uses the 3D to good effect in almost every shot. While it seldom pushes off the screen very much, the depth and space between objects close and far is palpable throughout, especially in scenes depicting the factory command center full of tiered rows of elves, and the aerial shots from the perspective of the sleighs.

* Hugo is full of heart and a loving tribute to one of the original pioneers of cinema, Georges Méliès of turn-of-the-century France. The film, set in a train station in 1930s Paris, takes awhile to build up a head of steam and feels more like a period European film for its long-ish running time of more than two hours.
But the sweetness and sentimentality of the story about an orphaned young boy trying to complete the dream of his father while secretly keeping the giant station clock tower properly wound up, is sincerely conveyed by director Martin Scorsese and the cast of Ben Kingsley, Sacha Baron Cohen, Asa Butterfield, and Chloë Grace Moretz.

Even more impressive is Scorsese’s use of 3D, which greatly enhances the impact of the story, subliminally drawing the audience in visually, as it should. He also uses 3D to create more obvious dynamic effect, starting with the first scene in which the camera moves at a fast pace through the station, past the trains, and between the crowds to immediately establish the setting and the feeling of the hustle and bustle far more effectively than could be done in traditional 2D.
Likewise, 3D provides a far more dramatic visualization of the enormous vertical scale and scope of the station clock tower to initially enhance the sense of detachment of Hugo from the swarms below, and later to emphasize the scope of his view of the Paris skyline, and finally to create a heightened sense of fear and suspense during a chase to the top of the staircase.
Even Méliès’ iconic film “A Trip to the Moon” gets a tantalizing 3D makeover, as well as impressive colorization.

– By Scott Hettrick

Disney’s Lion, Beauty Blu 3D wonders

The surprise box-office financial and critical success of the theatrical re-release of “The Lion King” in 3D last month may prove the salvation of 3D, or at least the conversion of classics.
The release of the same film and “Beauty and the Beast” on Blu-ray 3D Tuesday (Oct. 4), could and should have the same impact for the home format.
That’s because the 3D conversion of both movies looks even more impressive on a home 3D screen.

  • The Lion King” Diamond Edition 3D (Disney, 4-Disc Combo Pack, $49.99) is enormously impressive and satisfying on many levels, starting with the 3D HD disc:
    - More depth and emotional impact than ever.
    - Clear distinction of depth between images in foreground and those on multiple background planes in opening pre-title sequence soaring over the plains of Africa and running with the indigenous herds of animals.
    - No sense of gimmickry.
    - Much more powerful moment when Rafiki presents young Simba in air atop Pride Rock
    - Far more intense sequences amidst the bones in the animal graveyard and deep inside the dense overgrowth.
    - Viewer drawn much closer during tender moments when young Simba curls up under the paw of his dead father and when Nala leans in to affectionately rub her head against Simba’s neck upon finding him alive. Simba’s reflection in the water feels tangible.
    - Fun 3D preview for “Cars 2.”
    .
    Treasure trove of new and previously-released bonus features on other discs:
    - 3 1/2-minutes of voice bloopers & outtakes cleverly set to animation as if the animated characters themselves made the flubs.
    - 38-minute elegantly and admirably produced retrospective “Pride of the Lion King” featuring almost all the current and former Disney top brass involved with the movie and Broadway play adaptation, and several voice cast.
    - 20-minute illuminating and fascinating personal video memoir of the evolution and production of the movie by producer Don Hahn.
    - 14 minutes of a handful of deleted scenes with director intros
    - Hours of additional sing-alongs, interactivities, and previous DVD bonus features.
    .
  • “Beauty and the Beast” Diamond Edition 3D (Disney, 5-Disc Combo Pack, $49.99) is perhaps even more stunning in 3D than “The Lion King.” It was one of the first animated films to use some digital animation, which helps greatly in the 3D conversion. It is the 3D that is the most dynamic aspect of this new edition:
    - The opening menu instantly dazzles with impressive depth of text options that pop off the screen.
    - Belle’s opening number walking across bridge and into village is filled with so many shots showcasing 3D that it looks to have been originally designed that way.
    - Extravagant “Be Our Guest” number does not disappoint with obvious 3D benefits of dancing plates
    - Signature “Beauty and the Beast” ballroom dance even begins with dazzling display 0f 3D from bottom and top of staircase.
    .
    And all the terrific bonus features of “Beauty and the Beast Diamond Edition” 2D Blu-ray released a year ago.

– By Scott Hettrick

Nightmare Xmas a dream in 3D

On Friday October 22nd, 1993 a charming little Touchstone Pictures movie came to my town with the ostentatious title of “Tim Burton’s The Nightmare Before Christmas.”
You should recall that, in 1993, Tim Burton was not the Gothic Godfather that he is today. Admittedly, he’d had moderate success with off-beat movies like “Pee-Wee’s Big Adventure,” “Beetlejuice,” and “Edward Scissorhands.” He also had solid box office success with the dark and quirky “Batman” movies starring Michael Keaton. But it would be 12 more years before his name would be tied to the title of another movie, 2005’s stop-motion movie “Tim Burton’s Corpse Bride.”
I remember the original viewing date because it was my birthday. My wife knew that I was a fan of all the above-mentioned movies and treated me to a viewing of my favorite director’s newest movie. I instantly fell in love with almost every element of the visually engaging stop-motion animated movie.

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Guest reviewer/blogger Randall Reeves is a former film/video/TV producer-writer-co-host now living in New Mexico.
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For those unfamiliar with the story, the extremely dead, yet dapperly skeletal Jack Skellington has mastered his holiday so much that he has earned the title of the King of Halloween. But mastery of this holiday no longer thrills Jack. On a long and thoughtful walk he wanders into a place where doors to all the holidays exist. By chance, he opens a door that sucks him into all the glitter and glee that is Christmas Town. Finding this new holiday joyful and rewarding, like his Halloween used to be, Jack Skellington endeavors to take over Christmas and make it his very own.

The story borrows heavily from “Dr. Seuss’ The Grinch That Stole Christmas,” the classic Rankin-Bass stop-motion movies, and the entire horror genre. It also borrows from the time Tim Burton spent with drawing all sorts of clearly non-Disney characters while attending California Institute of the Arts. In fact, the main characters, Jack Skellington, his rag-doll girlfriend Sally, and Jack’s faithful and ghostly dog Zero were all created almost 10 years before the release date, while Tim Burton was still attending Cal Arts.
The sets appear to be carved into the soft ground like a sharp pencil in clay. The set pieces seem impossibly balanced with no concern for gravity or accessibility. The characters are rightfully nightmarish, including a blue behemoth, an entire corpse family, mummified children, werewolves, vampires, and a buggy burlap bad guy named Oogie Boogie. Yet all the characters are as love-able as they are frightening.

As soon as the movie became available on the little seen LaserDisc format, I purchased it. As soon as it became available on the antiquated VHS format, I purchased it. As soon as it became available on the waning DVD format, I purchased it. When Disney released the movie in its digital 3D format in 2006, I went to the theatre to enjoy it all over again.
I was blown away by how much more immersive the viewing was in 3D. My wife, a converted fan, vowed to never again view “The Nightmare Before Christmas” unless it was seen in 3D. Alas, in 2006 a 3D copy of the movie was impossible to own in any home video format.
Until now.
Today (Tuesday, Aug. 30) Disney is re-releasing the now cult classic movie with its massive and loyal following in a Blu-Ray 3D version ($49.98 for 3-disc combo pack) for which happily rivals and perhaps exceeds what was seen in the theater in 2006. Virtually every scene in the newly re-imaged movie has staging that is enhanced by the 3D experience. Tree limbs pull back as the camera zooms in. You duck to avoid impact. The camera zooms down the hall of a town meeting and it feels like you are brushing shoulders with the dead. As Jack flies through the air in his bony reindeer-pulled coffin, you can almost feel the breeze. The characters so skillfully animated in 1993 seem even more lifelike (even in death) in this 2011 Disney Blu-ray 3D version.

As a consumer who has resisted the temptation to buy a 3D TV, I totally get it now. It’s not a gimmick; it’s a method of enriching the story. It makes the story more believable. It makes the experience real, even when it cannot possibly be real. The 3D in this version is impeccable. There are no losses where the image mysteriously flattens. There are no glitches where the 3D stutters or loses its connection to the viewer. There are even newly-created end titles, which give proper credit for those responsible for the 3D conversion. 3D images of “Nightmare Before Christmas” concept art (many drawn by Tim Burton himself) fly through the air making the credits as worth watching as the rest of the movie.

As charming as the movie was in 1993, it is re-energized and even more enchanting 18 years later in this much-anticipated Disney Blu-ray 3D release.
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2D Blu-ray bonus features:

  • Tim Burton movie introduction recorded after watching Blu-ray version for first time and lauding the much-improved texture and clarity.
  • Uncut version of half-hour “Frankenweenie,” with Burton introduction of his 1984 black-and-white short that he notes is currently being produced as a feature-length stop-motion theatrical film.
  • Audio commentary by Burton, director Henry Selick and music designer Danny Elfman, with Burton noting his only familiarity with traditional Christmas from his childhood home of Burbank, Ca. was the Rankin-Bass and Dr. Seuss Christmas TV specials. Elfman says he immediately got the score and lyrics of “This is Hallowe’en…” in his head upon first meeting with Burton.
  • Burton introduces poem on which “Nightmare” was based, read by Christopher Lee over images of Burton’s original concept art.
  • “What’s This?” a thorough tour of the revamped and “Nightmare”-ized Disneyland Haunted Mansion with optional fun  pop-up trivia.
  • Burton’s famous six-minute black-and-white stop-motion short film “Vincent,” an homage to actor Vincent Price, who narrates.
  • Many different presentations of deleted scenes, storyboards, and unused concepts, with audio explanations by director Selick
  • Previously produced and still entertaining 25-minute making-of featurette.

Lion King 3D completes cinematic circle

The Lion King” in 3D successfully and impressively completes the circle of cinematic life for the classic Disney film.
After a couple of DVD premiere sequels and a Broadway musical adaptation, the stunning new 3D version brings even more depth and emotional impact than ever to the 1994 original.

From the opening pre-title sequence soaring over the plains of Africa and running with the indigenous herds of animals, producer Don Hahn and stereoscopic supervisor Robert Neuman, the latter of whom did 3D so well on Disney’s “Tangled,” imbue the movie with a clear distinction of depth between the images in the foreground and those on multiple background planes without injecting any sense of gimmickry. The triumphant moment when Rafiki presents the young Simba up in the air atop Pride Rock is much more powerful; sequences amidst the bones in the animal graveyard and deep inside the dense overgrowth are far more intense.
The audience is drawn much closer during tender moments when young Simba curls up under the paw of his dead father and when Nala leans in to affectionately rub her head against Simba’s neck upon finding him alive. Simba’s reflection in the water feels tangible.

(l-r) Producer Don Hahn, stereographer Robert Neuman, directors Rob Minkoff and Roger Allers

An enthusiastic D23 Expo audience in Anaheim last night (Aug. 20) was treated to the first public screening of the new 3D edition of the 17-year-old movie that will have a limited theatrical run next month before being released on Blu-ray Oct. 2 along with a long-delayed 3D version of “Beauty and the Beast.” Hahn, Neuman, and directors Rob Minkoff and Roger Allers discussed the movie on stage Saturday night before the screening began.

About four-minutes of clips from the Blu-ray 3D version of “Lion King” and a teaser from “Beauty and the Beast” have been playing in the Exhibit Hall at D23 since Friday on Panasonic equipment. The home version and the big-screen version both look equally impressive.

Disney introduced the studio’s first attempt at converting movies to 3D – “Toy Story” and “Toy Story 2” –  at the first D23 Expo in 2009 with far less dynamic results.
Hakuna Matata – this time Disney got the 3D conversion right on “The Lion King.”

– By Scott Hettrick

“Tangled” Disney’s best since ’99

Tangled” is Disney’s best animated movie in more than a decade. And the use of 3D in “Tangled” is so subliminally visually dynamic that the movie should be used as a standard for all others. It may be the most consistently effective use of 3D to date in a mainstream movie.
Disney appears to be set up to have two of the three most popular movies of the holiday season beginning with “Tangled” on Nov. 24, which will likely remain a favorite for kids and families right through the Christmas/New Year holidays, as “Tron: Legacy” makes it a Disney duet starting Dec. 17.
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The studio’s take on the classic Rapunzel fairy tale of a young maiden held captive by an evil woman for years alone in a tower until being found by a handsome young man is full of laughs and charm, especially in the first half. That’s when we meet Rapunzel (voiced delightfully by Mandy Moore) with absurdly long golden hair that is seemingly the length of a football field, and her obligatory Disney critter friend who is gratefully mute but hilariously expressive.
<Review continues following brief video clip of Pascal the Chameleon…>

Rapunzel’s unknowing suitor (voiced well by Zachary Levi, star of TV’s “Chuck”) is typically Disney-dashing but also an Aladdin-like rogue who is introduced with great humor amongst his thieving pals and a palace horse that nearly steals the show with Saturday-morning cartoon-like impossible movements and gestures (see video below). Shortly after stealing a crown belonging to a long-missing princess, the young burglar called Flynn Rider (interesting to give him the name of the character in Disney’s upcoming “Tron: Legacy”) has a first encounter with that missing princess Rapunzel and her frying pan that sizzles with inspired comedic moments.
<Review continues following brief clip of palace horse Maximus…>

And, finally, someone has figured out how to use 3D to great effect in everything from these comedic scenes to the low angles of action sequences as well as the aerial shots above and swirling around waterfalls and palace towers. From the opening moments of the rather lengthy narrated set-up to the story, the Disney Digital 3D presented with the RealD system at last night’s screening in an AMC theater visually enhances and draws you into the movie. Even Rapunzel’s first footstep onto grass has added impact as her toes visibly sink into and behind blades of grass. There is almost never a moment throughout the entire production where the significant depth is not easily apparent — you’ll never be tempted to lift your glasses to see if there is much difference without them; it’s very clear. There is always something or someone prominently in the foreground separated by a great distance from objects or people in the background. And yet, the 3D is never a distraction and never feels like it’s a forced visual gimmick.
Perhaps it is easier to accomplish because it’s a digitally animated movie, but contrary to some who say it’s impossible or a distraction to create a convergence or focal point on more than one element of any shot, everything at every depth is almost always in equal focus no matter its depth in the frame.

Going in with low expectations based on trailers that made the movie look like just another irreverent, over-the-top, anachronistic spin on a familiar children’s yarn, I found that even though it was some of all of those things, I wound up being totally won over and thoroughly enjoyed it. Sure, the characters talk more like modern kids, and the filmmakers have given Rapunzel’s hair magical healing powers (in addition to her healing teardrop, in keeping with the stories of yore) and turned Rapunzel into a princess (of course, it’s Disney) — interestingly, they took away the young man’s Prince status of some of the original versions of the tale.

Although Alan Menken’s songs are serviceable and enjoyable enough, they feel a little familiar — especially the Ursula-like “Mother Knows Best” of Rapunzel’s evil eternal youth-obsessed Mother Gothel abductor and a Gaston-like number with a saloon full of thugs — and none of the songs instantly stick with you like those from the movies of Disney’s modern glory years in the 1990s such as “The Little Mermaid,” “Beauty and the Beast,” “The Lion King,” “Pocahontas,” “Mulan,” or “Tarzan.”
The only other quibble is that animators don’t seem to have been able to create convincing human skin, which looks rubbery and way too smooth here, especially in close-ups where there are no pores or wrinkles of any kind.

Although I also enjoyed Disney’s 2008 “Bolt” more than most and the 3D in the opening chase scene, after ten years of falling short of the Disney standard with ho-hum fare such as “Brother Bear,” “Home on the Range,”  “Chicken Little,” “Meet the Robinsons,” and even the recent “The Princess and the Frog,” the newest 3D computer-animated movie puts the studio back on the map (no doubt with thanks to “Tangled” executive producer and Pixar founder John Lasseter).
“Tangled” is the best in-house Disney production, excluding Pixar movies distributed by Disney, since “Tarzan” in 1999.

– By Scott Hettrick

The Toys are back in subtle 3D

Update following June 16 IMAX screening:

After an 11-year absence, it’s great fun to welcome back Woody, Buzz, and their toy friends.

Paralleling the storyline of the movie, “Toy Story 3” will no doubt enjoy the welcome and warm embrace of a whole new generation of loving and laughing kids.

ToyStory3posterBuzz376x454TS3 showcases more than a decade of improved computer animation and digital effects. It may also be the most ambitious entry in the franchise with the first-time addition of 3D on initial release and the world premiere of the new Dolby Surround 7.1 (where available), but also in terms of the scale of the story, the numerous new characters, and the lengthiest running time yet of 1-hour 43-minutes.

Perhaps it is by design but none of the technical advancements are obvious. Sadly, that includes the 3D, which is almost imperceptible, as was the case with the first two Toy Story movies that were converted to 3D last year and, really, all of the Pixar movies and many others.

As always, any degree of 3D is considerably improved when viewed at an IMAX 3D theater, especially the original largest-screen venues like the one at Universal CityWalk theater where I saw an advance screening Wednesday night. The much bigger picture that encompasses most of your field of view, and perhaps the IMAX 3D process itself, combine to create a far more immersive experience than a traditional theater for any movie, but especially 3D movies from “Avatar” to “Alice in Wonderland” and now “Toy Story 3.”

Four days earlier I saw “Toy Story 3″ at a 10 a.m. screening at Disney’s El Capitan Theatre in Hollywood, which uses the RealD 3D system.

As often happens, the family audience with many kids were giddy with delight at the pre-movie Disney Digital 3D branding logo that popped out of the screen. But nothing that followed ever approached that type of visual impact or audience response, prompting one patron to say afterwards that she would never pay the higher ticket price to see the movie in 3D. Similarly, the IMAX branding trailer with the giant 10-9-8-7-6… countdown reaches into the audience far more dynamically than anything in the movie itself.

Similarly, there were no moments that the improved Dolby surround system was apparent — I don’t recall noticing any sounds from the sides or behind me. (Disney’s El Capitan is equipped with Dolby 7.1.)

Day_and_Night_titleOnce again this Pixar movie is preceded by a very clever animated short, this one called “Day & Night.” The innovative concept features a couple of competing blob-ish cartoons whose bodies are windows into opposite worlds of landscapes and activities in the daytime and the same scenes after dark. The 3D provides a nice, if not dramatic enhancement.

Once again in this chapter of the Toy Story the adventure is driven by the toys’ fear (warranted) that they are about to be abandoned by their aging owner Andy (now heading off to college). And once again the toys are mistakenly picked up and taken away from Andy’s house, forcing them to escape danger and find their way back. Only this time their fate is so sealed that their focus is set on avoiding the incinerator and creating a new future for themselves.

And once again, many new toy characters are introduced (fewer humans this time), most notably a duplicitous fashion-focused Ken doll voiced by Michael Keaton, a toy dedicated to improving his thespian skills voiced by one-time 007 actor Timothy Dalton, and a dictatorial stuffed bear voiced by Ned Beatty.

There is no show-stopping melancholy montage set to a memorable song this time as with Jesse’s “When Somebody Loved Me” in “Toy Story 2.” And the toys and audience are taken to some of the darkest and scariest places yet, including a toy world version of prison (with an homage to the warden of “Cool Hand Luke” reading rules that each end with the threat of “a night in the box”), several tension-filled moments inside the compacting mechanism of a trash truck, and a lengthy frightening ride to an actual incinerator.

But there are plenty of laugh-out loud lines and visual scripted gags, and some moments of genuine emotion, especially the poignant and mostly happy ending.

– By Scott Hettrick

ESPN 3D scores via DirecTV

DirecTV helped ESPN 3D get off to an impressive start shortly after 6:30 a.m. this morning (Friday, June 11), providing a dedicated channel (106) for the daily World Cup matches from South Africa (Comcast was to do the same, while AT&T U-Verse is charging a $10 premium).

Scott Hettrick

Scott Hettrick

Although I have seen a handful of live sporting events broadcast in 3D, mostly in theaters, I saw for the first time what a significant difference there is when watching a sports event on TV in 3D side-by-side next to the same program in standard 2D.

Just one example was when Mexico took a shot on goal and the camera was high and to the side. On a Samsung LED TV showing the ESPN HD broadcast I was unable to determine initially whether the ball was heading into the goal or not. When I quickly glanced over to the TV right next to it, a Panasonic plasma showing the same play on ESPN 3D it was immediately clear that there was a significant distance between the ball and the goal posts — the ball was very wide right of the goal. That wasn’t obvious on the 2D TV until the ball went past the goal, and, of course, in the replays.

As with all things 3D, the camera angles lowest to the ground with something or someone in the foreground near the camera offered the best sense of depth but even the full shots of the field were noticeably superior to the 2D version.

SouthAfricaSoccerThe 3D telecast viewed through Panasonic’s companion active-shutter 3D glasses were clear and vivid and provided a much more enticing, enhanced experience compared to the 2D broadcast. That feeling was shared by multiple DirecTV executives wandering in and out of the room in their corporate headquarters in El Segundo, Ca., where I was viewing the event. (Required technical upgrades to view programming in 3D was automatically and seamlessly downloaded a couple weeks ago to the HD receivers of customers but I have not purchased a 3DTV yet.)

One of those DirecTV executives was Romuto Pontual, executive VP and chief technology officer, who pointed out the unique 3D features of the DirecTV HD DVR, which will record any 3D programming as it would 2D programs. Replaying 3D and using the slow-motion is pretty nifty. But he noted that the image automatically shifts to 2D during fast scanning forward or back to make it easier on the eyes. The same goes for when a DirecTV menu is on the screen; the image is automatically converted to 2D until the menu display disappears, to avoid eye strain.

Speaking of eye discomfort, I had none at all despite watching the 3D broadcast for 2 1/2-hours, which was a pleasant discovery after so many people have expressed concern about long-term viewing in 3D (BTW, “Avatar” was longer than many sporting events and no one complained about that).

The inaugural 3D telecast was not flawless; there were periodic moments when the image went gray-ish for a second and then went out of convergence for two or three seconds (the separate images split apart so they became two overlapping blurry images). DirecTV engineers in the broadcast center in Santa Monica reported that this was a glitch coming from the transmission site (ESPN 3D is picking up the coverage from a 3D world feed provided by and produced by FIFA for all 25 matches being broadcast in 3D — complete list below).

And there are other more subtle differences that viewers will notice. For instance, the broadcast, which features its own smaller number of cameras (and its own announcing team), features fewer cutaway shots to close-ups and field level angles. Although this may seem counter-intuitive since close-ups and lower angles are more effective for 3D, too many cuts can be a little more jarring to the eye in 3D, so they say. I didn’t notice any problem with the still significant number of camera shot changes. In fact, comparing to the 2D broadcast, I found I was enjoying the less frantic approach that showed more of the field and players more often, at least for this sport.

I also enjoyed the four 3D commercials from three different sponsors more than those in the 2D telecast, particularly the dynamic and humorous soccer-related ad from Sony showing balls being kicked at the camera. Gillette’s Fusion ad with the floating razor also made good use of the 3D. ESPN’s “This is SportsCenter” ad was amusing but did not use the 3D as effectively as the others. Luckily, since soccer goes without a commercial break during each 45-minute half (plus stoppage time), the same package of commercials being repeated over and over did not get old, as was the case during the NCAA Final Four telecasts.

Perhaps the most effective 3D ads are those Sony banners in the South African soccer stadium itself — “Make believe: 3D” and “Imagine Football in 3D.” Those look just as good in 2D, and anyone watching the games in the stadium or any any type of TV in the world are getting the 3D message.

ESPN 3D is showing one game almost every day of the month-long World Cup and two on July 3. The complete ESPN 3D schedule:

Date                Time (all PT)    Match
Fri, June 11    7 a.m.     South Africa vs. Mexico
Sat, June 12    7 a.m.     Argentina vs. Nigeria
Sun, June 13    11:30 a.m.     Germany vs. Australia
Mon, June 14    4:30 a.m.     Netherlands vs. Denmark
Tues, June 15    11:30 a.m.     Brazil vs. North Korea
Wed, June 16    7 a.m.     Spain vs. Switzerland
Thurs, June 17    4:30 a.m.     Argentina vs. South Korea
Fri, June 18    4:30 a.m.    Slovenia vs. United States
Sat, June 19    4:30 a.m.     Netherlands vs. Japan
Sun, June 20    11:30 a.m.     Brazil vs. Ivory Coast
Mon, June 21    11:30 a.m.     Spain vs. Honduras
Tues, June 22    11:30 a.m.     Nigeria vs. South Korea
Wed, June 23    11:30 a.m.     Ghana vs. Germany
Thurs, June 24    7 a.m.     Slovakia vs. Italy
Fri, June 25    7 a.m.     Portugal vs. Brazil
Sun, June 27    11:30 a.m.     Round of 16 match
Mon, June 28    7 a.m.     Round of 16 match
11:30 a.m.   Round of 16 match
Fri, July 2    11:30 a.m. Quarterfinals
Sat, July 3    7 a.m.     Quarterfinals
Sat, July 3    11:30 a.m.     Quarterfinals
Tues, July 6    11:30 a.m.     Semifinals
Wed, July 7    11:30 a.m.     Semifinals
Sat, July 10    11:30 a.m.     3rd place match
Sun, July 11    11:30 a.m.     Finals

– By Scott Hettrick

Hubble 3D, premier experience

Thank you IMAX and filmmaker Toni Myers for providing audiences who think they saw 3D for the first time when watching “Avatar” and “Alice in Wonderland” with an example of how much more dynamic 3D can be in the visually and existentially impactful “Hubble 3D,” opening in about 50 original large format IMAX theaters on Friday (March 15).

And thank you for demonstrating once again how a good filmmaker can bring 3D images way off the screen and keep it in the viewer’s face almost continually for maximum dynamic effect without using a single gimmick of poking anything at the camera, without making us feel like we are in a theme park attraction, and without giving us eye or brain fatigue.
(Story continues below the following video from the March 11 premiere at the California Science Center, including interviews with Myers and astronaut Mike Massimino.)

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IMAX and Myers have been doing this over and over again for years; they did it last year with the Myers-produced “Under the Sea,” which was awarded by this 3DHollywood.net site as the Overall Best 3D Experience of 2009; and they have done it again in returning to space inside the Space Shuttle during a 2009 mission to repair the Hubble Space Telescope.

Myers told 3DHollywood.net (in video above) that she and her filmmaking partners approach 3D the exact opposite of their Hollywood brethren who, so far, use what she characterizes as a more cautious approach, or at least prefer to take the image depth behind the screen rather than in front.

For 43 minutes you’ll swear you are right inside the cramped shuttle cabin with the astronauts who appear only inches away. You’ll feel like you are one of the lucky ones on the bleachers at Cape Canaveral cheering the spectacular launch of the shuttle; that is, until you feel like you’re one of the birds almost too close to the lift-off and dangerously close to the torrent of water below the soon-to-be-massive flames from the black rocket cones moments before ignition. You sense the tedium and nervous tension as astronauts work exhaustively in the silent dark vacuum of space to remove dozens of screws — a task they liken to performing brain surgery while wearing boxing gloves — all the while aware that the tiniest rip in their own gloves could be fatal.

Astronaut Mike Massimino says Myers’ IMAX 3D production is so realistic that for the first time he doesn’t feel frustrated at not being able to convey to his family and friends the grandeur and exhilaration he felt on previous missions.

And finally you’ll feel a very different kind of star-struck and humbled by the 3D computer-generated fly-bys of star Sirius and Orion’s Belt and beyond our Milky Way to neighboring galaxy Andromeda and the Virgo Cluster of two thousand galaxies, just one of which is ten times bigger than the Milky Way.

You can practically turn your head left and right to see the celestial bodies sail past. You have never felt so surrounded by stars or simultaneously awestruck and insignificant.

In addition to the primary behemoth 700-pound IMAX 3D camera fixed in the cargo bay loaded with nearly 1-mile of film that yields only 8-minutes of footage and which therefore had to be judiciously turned on and off and affixed with the proper lenses and correct exposure settings each time by astronauts who were trained for months by Myers, the flight also included several HD cameras that were manipulated back home so the images filled the seven-story tall IMAX film frame and were converted to 3D.

For the space flight simulation, Myers, in cooperation with NASA, used actual data and images from the Hubble and created by the imaging team at the Space Telescope Science Institute in Baltimore, Maryland, and the computing facilities at the Advanced Visualization Laboratory at the University of Illinois at Urbana-Champagne. One can imagine that the resulting visualization could look very close to an actual inter-galaxy flight light-years in the future.

Warner Bros., which is distributing the film, will expand the release to newer and smaller digital IMAX screens in multiplexes such as AMC in August. Here’s hoping that Hollywood filmmakers embarking on their maiden 3D voyage take 43-minutes to learn just how dynamic and potentially powerful 3D is when used properly with restrained aggression.

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