HollywoodinHiDef.com, which incorporates related sister site 3DHollywood.net, offers exclusive interviews, videos, news and perspectives on new releases and developments in HiDef and 3D forms of entertainment — ranging from Blu-ray to TV to Imax, the Internet and video games.

The site also provides consumers, artists and professionals early information and expert recommendations about new releases, and a calendar of premieres and media and industry events.

The site is owned and operated by Scott Hettrick, who has covered the entertainment industry for 30 years, 12 of them as an editor at Daily Variety and The Hollywood Reporter.

During his tenure at the daily entertainment industry newspapers, Hettrick covered everything from location-based entertainment at theme parks, visual effects and Imax, to the explosion of cable programming, networks and satellite systems in the 1990s and the development of production and distribution of movies, TV shows, and video games on CD-Rom, DVD, Blu-ray Disc and the Internet over the past 20 years.

Hettrick has been interviewed as an industry expert on shows such as “60 Minutes” and “The Today Show,” networks such as CNN, Fox News Channel, NPR, and in publications including The Wall Street Journal, The New York Times, The Los Angeles Times, among many others. He also has moderated many panels at the Sundance and Cannes film festivals, and was invited to serve as the first and only returning jury member for the Cannes Film Festival’s DVD Selection awards.

He created DVD Exclusive magazine and its companion website and the DVD Exclusive Awards that ran for six years, including a primetime telecast on FX hosted by Jenny McCarthy that he produced with Dick Clark Productions.

Hettrick was also a producer of one of the first and most popular Internet romantic-comedy serials in 2006 called “Soup of the Day,” which was released as a feature film on DVD in 2007.

HollywoodInHiDef.com was created by a consortium of movie studios and consumer electronics companies as a proponent of the Blu-ray Disc format. It was launched in mid-2007 at the height of the HiDef disc format battle between Blu-ray Disc and HD DVD. Blu-ray won that battle in early 2008 and has since been winning over consumers.

Hettrick, who has been the primary blogger and interviewer at HollywoodInHiDef.com since it began, took over ownership of the site in November 2009, when it was relaunched and expanded to include coverage of other forms of HiDef as well as 3D.

Hettrick has seen nearly every major 3D theatrical release and theme park production since “The Stewardesses” in 1969.

As creator/producer/host of cable TV series “Best Bets at the Box-Office”  in 1981, Hettrick interviewed Tony Anthony and Gene Quintano, producers/writers/stars of one of the first feature films to be released using polarized 3D glasses, “Comin’ at Ya!

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