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IMAX customized Suicide countdown

Those who see “Suicide Squad” in IMAX theaters starting Aug. 5 (actually, starting Thursday evening, Aug. 4 in most IMAX theaters) will get even more benefit than usual, a customized pre-film IMAX countdown featuring jail cells, explosions, and a familiar iconic laugh.

One my favorite moments during every IMAX movie is the dynamic pre-film countdown from 10-to-1. It not only fills the entire giant IMAX screen, which most mainstream IMAX entertainment films do not, but it also offers 3D with far more impact than you will likely see in the film to follow.

The IMAX at AMC pre-film colorful intro branding piece is also pretty enjoyable and dynamic:

A couple years ago some Hollywood releases like “Fast and Furious” and others began customizing the IMAX countdown by incorporating some visuals and sounds in the mix.

This week’s release of “Suicide Squad” does the same thing with the fun piece you see below thanks to IMAX, in collaboration with OneNinth and Warner Bros.:

— By Scott Hettrick