This Friday’s concert by Alice in Chains at the Key Arena in Seattle will be filmed in 3D using HDlogix technology.
“The Social Network” cinematographer Jeff Cronenweth (also DP on David Fincher films “Se7en,” and “Fight Club”) will be the director of photography for the 3D production of the “Alice in Chains” concert under director and sibling Tim Cronenweth, an award-winner for commercials for Dell, Budweiser, Jaguar, and others.
Alice in Chains was one of two dozen bands filmed in 3D in August using HDlogix technology for the inaugural five-night Rock ‘n’ Rev Festival held in Sturgis, S.D. in conjunction with the 70th Annual Sturgis Bike Week Motorcycle Rally. HDlogix intends to release a 3D documentary of the festival in the coming months.
“Having worked with Alice in Chains earlier this year, we are excited to join them in Seattle to produce a very special 3D concert,” said Jim Spinella, CEO of HDlogix.
The company and Alice in Chains plan a 3D theatrical release of the concert, and eventually use HDlogix technology to make it available in 3D on all other formats, including cell phones.
The HDlogix production Friday will make use of both 2D cameras and native 3D rigs in the filming of the concert. The 2D cameras will utilize HDlogix’s ImageIQ system to provide a real-time preview in 3D.
All 2D and 3D footage will be converted during post-production using the ImageIQ 3D system, as is being done now for the August festival footage.
Producers of last summer’s “Piranha 3D” used HDlogix technology to convert key sequences of the movie, including the two women swimming nude underwater.
HDlogix’s system was used for the much-publicized Dallas Cowboys game last December that was shown live on the giant stadium scoreboard viewable to fans in the arena wearing traditional cardboard 3D glasses with colored lenses for the anaglyph-only display.
It was also used this past July for Major League Baseball’s first official 3D TV broadcasts of a two-game series between the Seattle Mariners and New York Yankees in Seattle, and then the 2010 MLB All Star Game.
The company is presently doing 3D conversion trials with major sports leagues (2010 Daytona 500, Yankees 2010 Spring Training) and broadcast networks.
HDlogix is a privately-owned firm started a year-and-a-half ago by veterans of Sun Microsystems, IBM, Clique Communications and AgileVision, specializes in imaging and video-based products for the world’s consumers, entertainment companies and service providers.
Alice In Chains is headlining BlackDiamondSkye with special guests Deftones and Mastodon.
— By Scott Hettrick