MasterImage 3D, which recently moved its headquarters to the historic Raleigh Studios in Hollywood, has introduced a kid-friendly smaller size of 3D glasses for movie theaters.
Parents and kids have long struggled with one-size 3D glasses that won’t stay on the faces of kids because of their smaller noses and heads. Some theater operators have been seen handing out drinking straws to connect in each end of the ear pieces.
The new kid-sized 3D glasses began shipping worldwide this month, giving theater operators the option to provide their patrons with three choices of 3D glasses: single-use adult-sized glasses, reusable adult-sized glasses, and single-use kid-sized glasses.
“With so many 3D features aimed at families, the overall 3D theater experience has to be enjoyable for everyone,” said MasterImage 3D CEO and Chairman, Younghoon Lee.
Meanwhile, the move from Burbank to Hollywood allows MasterImage 3D to expand its headquarters with double the space in the West Office building of Raleigh Studios, 5300 Melrose Avenue. It also gives the company in-house access to its premiere demonstration and customer training venue, the Charlie Chaplin theatre, which is equipped with the MasterImage digital 3D cinema system.
The new facility houses executive, sales and marketing offices, an on-site depot and customer support space and dedicated R&D for the company’s auto-stereoscopic (glasses-free) 3D displays. Primary R&D and manufacturing continue to be based in Seoul, Korea and the company maintains regional sales offices in Pinewood Studios, UK; Tokyo, Japan; and Beijing, China.
MasterImage 3D CEO and Chairman Younghoon Lee said, “It’s important that we’re in a studio setting with a full theater experience so we can better work with our customers and content producers alike as we continue to evolve our technology.”
— By Scott Hettrick