DirecTV has launched three more 3D channels today as promised earlier this year, including one “powered by” Panasonic as the exclusive presenting sponsor.
Panasonic’s n3D, on channel 103 at no additional charge to DirecTV HD subscribers, will offer special events such as this Saturday’s world premiere live NASCAR race in 3D, the Coke Zero 400, the local 3D broadcast of the Yankees-Mariners series on July 10-11, and DirecTV’s exclusive, national broadcast of Fox Sports’ 2010 MLB All-Star Game in 3D on July 13.
The channel will also feature exclusive, original 3D programming this month such as Guitar Center Sessions with Peter Gabriel and Jane’s Addiction, as well as programs such as “Dinosaurs: Giants of Patagonia,” “Wild Safari: A South African Adventure,” and N Wave Picture’s “S.O.S Planet,” “African Adventure: Safari in the Okavango” and “Encounter in the Third Dimension.”
On channel 105 is n3D On Demand, currently featuring replays of 3D broadcasts of the 2010 FIFA World Cup matches on ESPN 3D, which was launched on DirecTV June 11.
The third channel joining the two n3D channels and ESPN 3D, is DirecTV Cinema in 3D on channel 104, offering IMAX 3D documentaries such as “Deep Sea 3D” and “Under the Sea 3D.”
“The ability to bring high-quality 3D programming into the home is a huge advancement in the evolution of television,” said Derek Chang, executive vice president of Content Strategy and Development for DirecTV.
“We have launched our VIERA 3D TVs and Blu-ray 3D Player, and they have been very well received by consumers, but we know the key to the success of 3D for the home is the availability of content,” said Joseph M. Taylor, Chairman & CEO, Panasonic Corporation of North America. “The arrival of n3D powered by Panasonic underscores the fact that consumers will have access to a rapidly growing range of 3D TV programming including live major sports and entertainment events, as well as movies on 3D Blu-ray Disc in 2010.”
— By Scott Hettrick
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