If you haven’t bought your 3DTV yet or don’t have DirecTV, Comcast, or AT&T U-verse and are anxious to see World Cup football/soccer games in 3D, the semi-finals as well as the matches for third place and champion will be telecast live in 3D at movie theaters in 15 U.S. cities for the first time on July 6, 7, 10, and 11 by FIFA and NCM Fathom.
NCM Fathom, a theater events division of in-theater advertising and online, mobile media company National CineMedia, will add 3-D elements exclusive to those attending the four matches in participating U.S. movie theaters such as select theaters of AMC Entertainment Inc., Cinemark Holidings, Inc. and Regal Entertainment Group in New York, Los Angeles, Chicago, Dallas, Houston, Seattle, Denver, Miami, Kansas City, and San Antonio.
“We’re excited to introduce an unrivaled experience for this year’s games – shown larger-than-life on 40-foot screens, in the best movie theaters and biggest markets in the country,” said Dan Diamond, vice president of NCM Fathom.
Tickets and a complete list of participating theaters here at FathomEvents.com and listed below (alphabetically by state, city):
Regal Long Beach 26 with IMAX – Long Beach, CA 90808
Cinemark Bel Mar 16 – Lakewood, CO 80226
Cinemark Paradise 24 – Fort Lauderdale, FL 33331
AMC Sunset Place 24 – Miami, FL 33143
AMC River East 21 – Chicago, IL 60611
Century 16 Deer Park – Deer Park, IL 60010
Regal Lincolnshire 20 plus IMAX – Lincolnshire, IL 60069
AMC Olathe Studio 30 – Olathe, KS 66062
AMC Garden State 16 with IMAX – Paramus, NJ 07652
Cinemark 24 The Legacy – Plano, TX 75025
AMC Huebner Oaks 24 – San Antonio, TX 78230
Cinemark 18 Webster – Webster, TX 77598
Century Theatres Federal Way 16 – Federal Way, WA 98003
AMC Southcenter 16 – Seattle, WA 98188
Regal Thornton Place – Seattle, WA 98125
NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network of 171 (49 of the top 50) Designated Market Areas (DMA), including 17,100 screens (15,500 digital) that reached about 680 million patrons in 2009.
NCM Interactive Network offers marketing combining cinema with 40 entertainment-related web sites, online widgets and mobile applications.
— By Scott Hettrick