With the flurry of major announcements relative to new 3D channels and Blu-ray players, content will be in huge demand and Trailer Park has set itself up to be ready to handle the expected workload surge in this new arena.
Under Curt Doty, executive VP of Trailer Park’s Advanced Content Group (TPAC), which provides enhanced content for Blu-ray, DVD, iTV, mobile apps, and iTunes Extras, his team has been collaborating with Panasonic Hollywood Labs in developing production guidelines for the 3D Blu-ray spec, which was recently released by The Blu-ray Disc Association.
TPAC now has the ability to develop 3D interactive menus, immersive environment walkthroughs, bonus features, and games for Blu-ray in anaglyph or stereoscopic models. This includes 3D modeling in Maya and rendering full motion 3D video in Maya or After Effects. To aid in the process of 3D visualization, TPAC also has the 3D pre-viz tools required to help expedite the design and development process. Additionally, TPAC members have the ability to leverage what had been learned during the creation and production of 3D trailers by the company’s Theatrical Group.
Jeannine Patton, Vice President & General Manager of Panasonic Hollywood Labs’ Advanced Authoring Center, said, “3D Blu-ray creates an entirely new space for the creative community to play in, so we knew early on that it would be important for us to align ourselves with an established entertainment company like Trailer Park. We began conducting menu and graphics trials last summer, well in advance of the 3D Blu-ray specification finalization which was just recently announced. The result of our collaboration with Trailer Park has been very beneficial in determining what works well, and what should be avoided, when designing menus for 3D Blu-ray.”
She adds, “As a result of this collaboration, we are now able to provide guidance and advice to our clients during the early planning stages of an upcoming Blu-ray title. This saves everyone a lot of time and effort in the pursuit of creative ideas that we now know just won’t work well in the 3D space, while maximizing the great potential of this new format. This knowledge is crucial in ensuring both a successful format launch and a positive consumer experience.”
“Our goal at Trailer Park is to continue building relevant capabilities that reflect the changing entertainment environment,” said Trailer Park CEO Rick Eiserman.
Adds Doty, “We believe that consumer interest in 3D on Blu-ray will become very huge, very quickly, once studios and consumers see the possibilities. We are excited to build and create 3D immersive experiences that will take dimensional navigation to the next level. With multiple studios releasing an increasing number of 3D films, the industry needs a destination and expertise to help them solve these very technical problems, while concurrently fully exploiting the capabilities of this emerging format. Trailer Park is that destination.”
Hollywood-based marketing agency Trailer Park handles AV, Digital, Print/Design, and Advanced Content, with clients covering theatrical, home entertainment, television, videogames, consumer products, and live events.