RealD adds Samsung in home

RealD adds Samsung in home

RealD has added Samsung Electronics to its fast-growing collection of home 3D partners.

The companies announced Monday that RealD’s 3D technology will be integrated into Samsung’s line-up of 3D TVs, which will support the proprietary stereoscopic RealD Format.

The two companies will also work jointly on active eyewear technology and New Passive Display technology to promote the adoption of quality 3D TV.

“Samsung’s support of the RealD Format furthers the industry toward unified standards for the distribution and display of high-quality 3D in the home,” said Michael V. Lewis, Chairman and CEO of RealD.

“Our collaboration with RealD is helping bring a new dimension of TV entertainment to consumer households around the world,” said Dongho Shin, Senior Vice President of Visual Display Division, Samsung Electronics.

In the past two weeks RealD has announced similar deals with Sony and JVC.