Regal Entertainment Group has agreed to add up to 1,500 RealD-enabled cinema screens to its movie theater circuit, the largest in the U.S.
The deal amends and doubles the commitment in the May 2008 contract between the two companies, which will raise Regal’s 3D-enabled screens to 40% overall.
RealD Inc. is a global licensor of 3D technologies for cinema, consumer electronics and professional applications.
“We continue to see high demand from moviegoers for RealD’s premium 3D viewing experience…,” said Amy Miles, CEO of Regal. “Doubling our agreement for RealD 3D-enabled screens will allow us to play multiple 3D films at the same time and assure moviegoers the option of seeing films in a premium 3D format.”
“Regal…expanding… screens shows an unwavering commitment to 3D and an acknowledgement of the premium entertainment experience RealD delivers,” said Michael V. Lewis, Chairman and CEO of RealD Inc. “Demand for 3D continues to rise with Hollywood releasing 22 3D films in 2010 and approximately 32 3D films currently slated for release in 2011.”
As of the fiscal quarter ending September 24, 2010, RealD had deployed its 3D technology on approximately 9,300 theatre screens worldwide.
— By Scott Hettrick