Panasonic 3D center, home theater systems

Panasonic 3D center, home theater systems

There was more than tennis being played at Arthur Ashe Stadium in New York today as Panasonic introduced its first two 3D Blu-ray home theater systems and announced that the company will open a 3D Innovation Center this fall at its North American headquarters in Secaucus, New Jersey.

The announcements were made at the U.S. Open where Panasonic is partnered with CBS Sports on the first 3D broadcast of the tennis tournament.

The two new full HD 3D Blu-ray Disc home theater systems to be available late this month are models  SC-BTT750 and SC-BTT350, each of which comes with a Blu-ray player and speakers. Prices were not announced.

The innovation center will complement a similar center in Japan and another in Berlin that was also announced this morning. A branch of the innovation center will also be established in Los Angeles, where more than 15 years ago the company opened the Panasonic Hollywood Laboratory R&D facility to develop entertainment-related technologies and ongoing liaison with major studios for the development of the 3D Blu-ray Disc format.

The new innovation center will focus on engaging with the entertainment and broadcast communities to enhance 3D production technologies and work flow and foster collaboration with industry partners to develop new applications for 3D technologies. It will also serve as a platform for developing alliances and partnerships with companies that are exploring how to apply 3D technologies in their own operations and serve as a forum to share 3D content, exchange ideas and establish best practices for creating and delivering 3D services.

“Panasonic foresees the expansion of 3D technology into nearly all aspects of the entertainment electronics industry, but we also see it being applied in a diverse range of other industries including healthcare, education, and beyond,” said Joseph M. Taylor, Chairman and CEO of Panasonic Corporation of North America.

— By Scott Hettrick

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