Dallas Cowboys owner Jerry Jones is already trying to figure out ways to get even more revenue from the giant new stadium he just opened this year.
He figures one of his best opportunities is 3D.
He hopes to use 3D to upsell his luxury suites; those with live 3D broadcasts of the game will be sold at a premium price.
He also hopes to better accommodate (and sell expensive tickets) to overflow crowds when the regular seats (those with a view of the field) are sold out.
(Story continues following the 2-minute video of HDlogix president and CEO James Spinella discussing at CES the even bigger opportunity of live 24/7 in-home 2D-to-3D conversion.)
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So, he’s turning to the company that made big news a few months ago when it broadcast the very first live 2D-to-3D converson on that giant scoreboard in his stadium, New Jersey-based HDlogix.
HDlogix president and CEO James Spinella told us during the Consumer Electronics Show in Las Vegas that even the rushed and brief demonstration of the process at Cowboys stadium using the antiquated anaglpyh system that drew mixed reviews impressed Jones enough to discuss having HDlogix prepare the new 3D TV format for selected suites and overflow crowds.
Spinella and HDlogix had a booth at CES where they were showing an impressive demonstration of using the company’s technology to convert every single TV show on the local Vegas Cox cable system to 3D as quickly as you could change the channel, a demonstration that offered remarkable 3D images, especially on channels like Discovery Channel HD.
Spinella says the technology is available right now to any cable or satellite service provider, TV networks, and even content producers and consumer electronics companies. Although there are many applications for the technology that requires little and relatviely inexpensive hardware or equipment, Spinella believes the biggest opportunity lies with helping programming services deliver 3D images 24/7 to customers of the newly-announced 3D channels by ESPN and Sony/Discovery/IMAX and others surely soon to follow.
CE companies will find it in their best interest, Spinella says, to make sure there is lots of 3D programming to view to entice customers into buying 3D TVs.
– By Scott Hettrick