A couple years ago Panasonic signed on as an exclusive partner with Fox on James Cameron’s “Avatar.” But it wasn’t just a marketing deal; Cameron was using Panasonic equipment throughout his production. He liked it so much he touted it in an unusual testimonial filmed for the Panasonic presentation at last year’s CES in Las Vegas (see second video below).
Just two weeks before the debut of the movie, Panasonic has introduced a new “Avatar” TV commercial featuring Cameron working on the project, which you can see in the video below…
— by Scott Hettrick