M:I 4 sets $46 mil. IMAX Protocol

M:I 4 sets $46 mil. IMAX Protocol

Mission: Impossible – Ghost Protocol” has grossed $46.1 million in IMAX theatres worldwide through Monday, Jan. 2, since the film got a five-day jump on traditional theaters.

IMAX Corp. and Paramount Pictures today announced that the film has generated approximately $33.1 mil. domestically and $13 mil. overseas in IMAX theatres, or nearly 13% of the overall gross of $367 million worldwide for the most popular film of the holiday season.

Over the four-day New Year’s weekend, the movie generated $6.1 mil domestically in IMAX theatres and $2.7 mil. internationally.

“With ‘Mission: Impossible – Ghost Protocol’ leading the box office this holiday season, it is clear that movie-goers responded very favorably to the IMAX early engagement strategy,” said IMAX CEO Richard L. Gelfond.

“We believe the film’s success demonstrates how IMAX is bringing ‘must-see’ back to movie-going,” said Greg Foster, Chairman and President, IMAX Filmed Entertainment.

IMAX worldwide gross box office for the fourth quarter ended Dec. 31, 2011 was approximately $98 million ($54.3 million domestically and $43.7 million internationally).

The IMAX release of this fourth installment of Mission: Impossible features 27-minutes of scenes filmed with IMAX cameras. Exclusively in IMAX, these sequences expand to fill the entire screen.

— By Scott Hettrick