Cameron: Avatar needed more 3D

Cameron: Avatar needed more 3D

James Cameron wishes he would have pushed the depth and impact of 3D further with “Avatar” and is doing so with his conversion on “Titanic,” the filmmaker said Wednesday (Sept. 21) at the 3D Entertainment Summit at the Hollywood & Highland Center.

He was overly cautious with his 2 1/2-hour movie for fear of eye fatigue, which he now understands is not an issue when 3D is presented properly.

<Other notable comments made by Cameron following 2-minute video highlights below …  (three other James Cameron videos here) >…

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Other notable comments by Cameron during his appearance in a pre-lunch Keynote presentation at 3D Entertainment Summit:

* Negative media stories about 3D do not reflect realty of 3D revenue success which is up 40% year-over-year for last four years with projections for similar increase in coming months/years.

* 3D being punished for its own success because limited number of 3D screens result in reduced percentage of 3D grosses for each movie when there are unprecedented number of 3D movies in release simultaneously.

* Any film will look better in 3D.

* Impact of 3D greatest on small, intimate dramas.

— By Scott Hettrick