Shark Week gets an added dimension beginning Sunday, Aug. 7, when 3net premieres “Sharks 3D” at 9 p.m. ET/PT Sunday, Aug. 7.
3net is the joint venture 24/7 3D network from Discovery, Sony and IMAX.
Shark Week is cable television’s longest-running programming event.
3net kicks off a 24-hour 3D marathon at the conclusion of Shark Week on Discovery Channel.
Hosted by famed explorer and film producer Jean-Michel Cousteau, “Sharks 3D” takes viewers on a breathtaking underwater voyage to experience the most advanced predators on earth in stunning 3D. The special also recreates the actual sensations divers experience when they come face-to-face with a multitude of species, including the Hammerhead, the Whale Shark, and of course, the Great White.
3net produced a unique series of “2D-to-3D” on-air promotional spots – supporting both Shark Week and the “Sharks 3D” 24-hour marathon event – which will air in heavy rotation on the network throughout the week. In addition, the event will also feature the 3net original short series “Shipwrecks,” bringing viewers along for an otherworldly 3D exploration of some of the world’s most renowned underwater treasures.
— By Scott Hettrick