Finally, a collective effort among industry titans to come up with a common standard for the highest-quality of 3D TV glasses — those with active shutter technology — that will work on most home 3D displays and even in some movie theater systems. The first “universal” glasses are expected to be ready by next year and bebackward compatible with current active 3DTVs.
Panasonic Corporation, Samsung Electronics Co., Ltd., Sony Corporation and X6D Limited (XPAND 3D) today (Aug. 8) announced their intent to collaborate on the development of a new technology standard for consumer 3D active glasses, under the name, “Full HD 3D Glasses Initiative.”
With this new agreement, the companies intend to work together on the development and licensing of radio frequency (RF) system 3D active glasses technology, including RF system protocols between consumer 3D active glasses and 3D displays such as televisions, personal computers, projectors and 3D theaters with XPAND active shutter glasses.
The standardization will also include multiple types of infrared (IR) system protocols between 3D active glasses and 3D displays, ranging from the protocols jointly developed by Panasonic and XPAND 3D*, to the proprietary protocols of Samsung and Sony, respectively.
The license of today’s newly announced Full HD 3D Glasses Initiative is targeted to be released in September 2011, at which time the development of new standardization-applied active 3D glasses will begin. Universal glasses with the new IR/RF protocols will be made available in 2012, and are targeted to be backward compatible with 2011 3D active TVs.
Through this initiative, the four companies aim to widely introduce universal active 3D glasses to the market.
Today’s announcement marks a unique collaboration of the world’s leading 3D TV manufacturers and 3D technology providers for the benefit of consumers. Glasses utilizing 3D active technology benefits consumers in that they enable Full HD 3D picture quality to be displayed to each eye, as well as a greater freedom of movement thanks to Bluetooth technology.
“Panasonic has been working to standardize 3D glasses technologies, and in March, we announced a joint licensing of IR system protocols with XPAND, backed by several participant companies. We are very pleased that today’s latest collaboration will incorporate our previous concept into these new standardization efforts,” said Masayuki Kozuka, general manager of Media & Content Alliance Office, Corporate R&D Division, Panasonic Corporation.
“To-date, active 3D technology has proven to be the most popular choice for consumers in the 3D TV market,” said Jurack Chae, vice president, R&D Team, Visual Display Business, Samsung Electronics. “According to the NPD Group, Active 3D technology took an average of 96 percent share of the U.S. 3D TV market in the first half of this year; and this Full HD 3D Glasses Initiative will help further drive consumer adoption and understanding of active 3D—the technology that provides the clearest and most immersive 3D experience available.”
“We believe active 3D technology is the most suitable method to deliver full 1080p picture quality to each eye, giving consumers the 3D experience they most desire,” said Jun Yonemitsu, deputy senior general manager, Home Entertainment Development Div., Sony Corporation.
“This initiative… provides technology consumers and theater-goers with a simple but powerful solution to the challenge of interoperability,” said Maria Costeira, XPAND 3D’s CEO.
— By Scott Hettrick