MasterImage masters glasses-less 3D

MasterImage masters glasses-less 3D

MasterImage 3D is giving attendees at this week’s Mobile World Congress in Barcelona demonstrations of a an auto-stereoscopic 3D display for mobile devices with a wider viewing angle and brighter image, as well as what the company claims is a groundbreaking 3D user interface that shows the beginnings of the holographic mobile experience.

MasterImage is demonstrating a 3D user interface that offers and ultra-high quality 3D displays for smartphones and tablets, a new 7″ 3D display and 3D user interfaces from content partner Scaleform.

The MasterImage Stereo Kit (MISK) hardware/software system features an auto-stereoscopic 3D display based on MasterImage’s cell-matrix parallax barrier, which delivers a wider viewing angle, brighter image and portrait/landscape modes than 3D displays that employ a ‘striped’ approach.

It’s on this device that visitors at MasterImage’s exhibit stand, 2B13 in Hall 2, will see the 3D user interface from Scaleform that hints at a holographic mobile experience.

As at CES, MasterImage 3D demonstrations of the 7″-auto-stereoscopic product also feature a number of 3D movie trailers from recent 3D films, 3D commercials, updated gameplay from Crytek’s Crysis 2, and an assortment of AAA video game footage samples supplied by the S-3D Gaming Alliance (www.s3dga.com) and its member companies.

“These demonstrations give you a feel for where 3D is going,” said Roy Taylor, GM of 3D Mobile Display at MasterImage 3D. “As 3D content starts to pop off the screen, the possibilities for gaming, mobile entertainment – even merchandising, get really exciting. 3D UIs are in their early days but stand to be highly disruptive on many fronts. The holographic chess game from “Star Wars” is truly on the horizon.”

— By Scott Hettrick