RealD Inc. and Samsung Electronics LCD Business have teamed up to develop an active-shutter 3DTV system that will allow consumers to use the same RealD polarized glasses they wear in RealD 3D movie theaters.
The companies announced this morning that they are jointly developing a new Samsung LCD 3D display technology called RDZ that offers full resolution HiDef 3D video and is compatible RealD movie theater 3D eyewear. The LCD-based RDZ 3D display technology is integrated on the LCD panel and actively syncs with the left and right eye images for full resolution high definition 3D video.
On current Samsung 3D TVs, the image gets dramatically darker as the viewer tilts his head or tries to watch the TV while laying down.
The companies said in a statement that unlike patterned retarder based 3D display technologies that cut resolution in half or diminish brightness, RDZ 3D display technology delivers full resolution HiDef 3D images by adopting active-shutter technology on the display. RDZ displays are also 2D compatible, resulting in no reduction of image quality in 2D mode.
“Patterned-retarder based 3D TV’s today reduce 3D video resolution by half for compatibility with passive 3D eyewear,” said Bob Mayson, President of Consumer Electronics at RealD, noting that RDZ 3D displays allow full-resolution HiDef 3D through an active switching LCD panel.
We believe all displays should have the same high resolution video and free viewing angles both in 2D and 3D,” said Seonki Kim, Master of R&D at Samsung Electronics LCD Business.
— By Scott Hettrick