Jeffrey Katzenberg, “Avatar” producer Jon Landau, and RealD CEO Michael Lewis will be featured speakers at 3D Media Markets, a daylong conference by longtime analyst Paul Kagan and his PK Worldmedia Wednesday, Oct. 27 , in the Empire Room at the Waldorf-Astoria in New York City.
<First published Sept. 22; updated Sept. 30>
Now that 3D has become a technological reality in theaters, homes, mobile devices and all manner of advertising, Madison Avenue and media companies must figure out how to create the marketing and content needed to push it into the mass market and make it a real business.
The Kagan conference, sponsored by Panasonic and its Ideas For Life, will feature executives from theatrical exhibition, TV distribution, videogaming, 3D technology, advertising/marketing, and media finance.
Among the companies represented will be CBS Sports, DirecTV, National CineMedia, JP Morgan, Panasonic, National Basketball Assn., ESPN, Cablevision, 3ality, Scalar Media and XpanD.
“Media companies have climbed a steep learning curve to meet the demands of their viewers, users, subscribers and advertisers,” Kagan said. “And though there is the usual skepticism that accompanies all new advances in technology, 3D is well-positioned to satisfy a demand that has been waiting patiently for years.
“The growth in the popularity of 3D feature films and the introduction of 3D TVs and 3D TV programming is revolutionizing the nature of popular entertainment, creating a new esthetic, new businesses and new business models,” said Eisuke Tsuyuzaki, Chief Technology Officer of Panasonic.
Among the confirmed speakers:
- Ken Aagard, Sr. VP, CBS Sports
- Anthony Bailey, EVP/Technology, ESPN
- Jim Blackley, EVP/Tech./Cablevision
- David Chechelashvili, Head of Gaming/Retail, XpanD
- Sandy Climan, CEO, 3Ality
- Kurt Hall, CEO, National CineMedia
- Sean Hanrahan, Sr. VP/Marketing Solutions, ESPN
- Frank Hawkins, Founding Partner, Scalar Media
- Steve Hellmuth, EVP/Technology, National Basketball Assn.
- Cliff Marks, Pres./Sales & Marketing, Natl. CineMedia
- Steven Roberts, EVP, DirecTV
- Andrew Sriubas, Managing Director, JP Morgan
- Eisuke Tsuyuzaki, CTO, Panasonic North America
- John Rubey, Pres., AEG Network LIVE
- Jonathan Small, EVP, Creative Lab, Break Media
- Jonathan Dern, Pres., Cinedigm
- Mark Hess, Sr. VP/Adv. Bus./Tech Dev., Comcast
- James Bower, Pres., MasterImage Mobile
- Phil Eisler, GM, 3DVision, NVIDIA
- James Marsh, Sr. Equity Analyst, Piper Jaffray
- Tom Winner, Media Director, Weiden & Kennedy
- Stephen Blumenthal, Pres., 3D Fusion Corp.
For more information on 3D MEDIA MARKETS, go to www.pkworldmedia.com. For sponsorship information and other queries, email info@pkworldmedia.com.
— By Scott Hettrick