ESPN VP of strategic business planning and development Bryan Burns will outline the sports network’s commitment to 3D at the third annual 3D Entertainment Summit Sept. 16.
Burns will speak on “Turning The Corner From SD to HD to 3D,” one of four panels in the DEG: The Digital Entertainment Group’s conference programming block called Home 3D: Solutions and Strategies.
“I’m looking forward to examining the events of the last decade that have led ESPN to its industry leading position in 3DTV,” Burns said, “as well as considering the challenges and alliances that need to be formed between those who have business interests in 3DTV to further ‘turn the corner’ and drive future consumer interest in this new opportunity.”
The two-day conference produced by The Bob Dowling Group and Unicomm on Sept. 15/16 at the Hilton Los Angeles/Universal City, Ca., is presented in association with Variety.
“With ESPN leading the charge, televised sports is proving to be a powerful driver for consumer adoption of 3D,” said Dowling,” and we are delighted that Bryan Burns, the network’s go-to executive on all things 3D, will address our conference on one of the industry’s hottest sectors.”
In addition to ESPN 3D, Burns currently leads ESPN’s domestic high-definition services, ESPN HD, ESPN2 HD, ESPNU HD and ESPNEWS HD, and has been an integral part of creation of the HD services from business planning prior to the announcement of ESPN HD in 2002.
3DHollywood.net is an industry partner with the 3D Entertainment Summit.
— By Scott Hettrick