Marchon 3D glasses for RealD

Global eyewear and sunwear manufacturer Marchon Eyewear has made several big moves to become a big player in the fledgling 3D glasses market using one of the world’s largest 3D brands, RealD.

First, Marchon purchased San Diego-based MicroVision Optical 3D — the 3D assets of MicroVision Optical. Marchon is using those assets to launch a new company called Marchon3D. Finally, Marchon announced a deal today with Beverly Hills, Ca.-based 3D systems and technology provider RealD Inc. to use the RealD brand on its new passive polarized 3D glasses.

Marchon3D eyewear features a portfolio of patent-pending circular polarized 3D lens technologies featuring unique, curved lens design.

RealD’s passive glasses system is the most widespread in U.S. theaters. Most home systems use an active-shutter system for 3DTV, Blu-ray players, and computers using the Nvidia 3D Vision software.

David Johnson will serve as President of Marchon 3D, which will distribute its RealD-compatible 3D glasses in cinemas, retail locations, e-commerce sites and through electronic equipment manufacturers worldwide. It will also market designer 3D eyewear and a prescription 3D lens directly to eyecare professionals.

Parent Marchon Eyewear, with regional headquarters in New York, Amsterdam, Tokyo and Hong Kong, distributes its products in over 100 countries.

“Marchon3D has brought a new level of fashion to RealD-branded 3D glasses,” said Joseph Peixoto, President of Worldwide Cinema at RealD.

“Marchon3D has the ability to design and produce advanced eyewear with significant fashion enhancements that together produce the highest quality 3D viewing experience,” said Al Berg,

Founder of Marchon Eyewear.

Claudio Gottardi, President of Marchon Eyewear, adds, “Marchon3D will focus on specific market

segments while Marchon Eyewear will directly market the 3D technology to eyecare professionals

around the world.”

— By Scott Hettrick