The much-anticipated third chapter in Summit Entertainment’s “Twilight Saga: Eclipse” makes its debut on the giant screen IMAX screens Wednesday.
The movie will open on 193 IMAX screens in North America, for which it has been digitally re-mastered with proprietary technology, the companies announced today. The film will also open in 11 international IMAX theatres in Australia, Mexico and Thailand, on July 1, 2010.
“Twilight Saga moviegoers will have a whole new way to experience this next installment of the series, with the enhanced image and sound quality of The IMAX Experience putting them in the movie,” said Richie Fay, Summit Entertainment’s President of Domestic Theatrical Distribution.
“…It is encouraging to see that Twilight Saga fans, a completely new audience base for us, are driving advance IMAX ticket sales and sell-outs,” said IMAX CEO Richard L. Gelfond.
It’s the second blockbuster franchise to make its debut in IMAX theaters this month on the heels of “Toy Story 3” in 3D, the first Disney/Pixar movie to debut in IMAX.
“We’re very excited to be a part of the Twilight mania and look forward to transporting the very loyal and enthusiastic fans into the world of Bella, Edward and Jacob via The IMAX Experience,” added Greg Foster, Chairman and President of IMAX Filmed Entertainment.
In less than two years the first two movies in the series have grossed more than $1.1 billion in worldwide box office ticket sales.
The Twilight Saga: Eclipse The IMAX Experience is scheduled to play day-and-date at the following IMAX theatres beginning June 30th.
— By Scott Hettrick