A new report by Arizona-based market research firm In-Stat says that “3D is the hottest thing in Hollywood,” projecting that by 2013, one in five new TVs sold in the US will be 3D.
The new $3,000 home electronics report shows that year-over-year shipment growth will be 231% between 2010 and 2011, resulting in a doubling of the US installed base of units for 3DTVs from 2010 to 2011.
“3DTV promises to be the next significant innovation wave for living room entertainment,” says In-Stat analyst Stephanie Ethier.
Meanwhile, MP3 players, handheld games and desktop PCs will show declining growth rates in 2012 and 2013 as products with broader feature sets, such as smartphones, tablet PCs and e-readers, become more integral in US consumers lifestyles.
For a free sample of the report and more information, contact an In-Stat sales representative.
— By Scott Hettrick