Less than seven six weeks of standards being set for 3D on Blu-ray, Panasonic is unveiling a fully operational Blu-ray 3D Advanced Authoring Center at the company’s R&D facility at Panasonic Hollywood Laboratory near Universal Studios.
The announcement comes on the heels of the company’s announcements and demonstrations at the 2010 Consumer Electronics Show of a plethora of home 3D productsto be introduced this year — from TVs to Blu-rays to camcorders — making good on Panasonic’s promise to do so at CES in 2009.
The Advanced Authoring Center was recently upgraded and equipped with the latest 3D technological innovations, based on standards developed by the Blu-ray Disc Association. The Center now offers studios and filmmakers Blu-ray 3D image processing, interactive programming, as well as authoring and disc certification services, which are capable of making Blu-ray 3DTM Discs commercially available as early as Spring 2010.
Following its 2009 CES proclamation and even before that, Panasonic Hollywood Laboratory collaborated with studios and the creative community in Hollywood to conduct Blu-ray 3D encoding as well as menu and subtitle authoring trials.
“Given Panasonic Hollywood Laboratory’s vast experience with HD image processing, we are confident that we lead the industry with MPEG-4 MVC (Multiview Video Coding) 3D image compression technology,” said Jeannine Patton, Vice President & General Manager of the Advanced Authoring Center.