Samsung mass producing 3DTV

Samsung mass producing 3DTV

Samsung Electronics Co., Ltd has become the first company to announce that is going into mass production of panels for 3D LED TVs and 3D LCD TVs.

The company began producing LED and LCD compatible panels for 40-inch, 46-inch and 55-inch full-HD 3D TVs using ‘3D Active Glasses’ this month, employing Samsung’s exclusive true 240Hz technology.

“Samsung Electronics aims to lead the global 3D TV panel market in pioneering panel mass production for 3D LED and LCD TVs,” said Wonkie Chang, president of the LCD Business at Samsung Electronics.

Samsung’s true 240Hz technology operating at 240 frames per second delivers full-HD viewing in 2D, and also smooth, natural, full-HD 3D images that can vividly capture rapid movements through the use of 3D Active Glasses technology.

Samsung has reduced the response time of its LCD and LED panels by 20% to less than four milliseconds, eliminating any interference between left and right eye images. With this improved response time, Samsung is able to achieve natural 3D images and also deliver 2D pictures capturing rapid movement with exceptional clarity.

Samsung’s new 3D Active Glasses technology first blocks the left and then right lens, causing a momentary lag when images are shown to each eye to achieve more lifelike 3D images. The term, ‘3D Active Glasses,’ was selected as an official term by the Glasses Standardization Working Group of the Consumer Electronics Association (CEA) earlier this year.

The polarized glass method previously used in 3D glasses produced separate images for the left and right eyes, resulting in half the resolution of two-dimensional pictures as only half of the screen can be viewed through each polarized filter. Brightness was also lowered because of the polarized filter.