Another research firm projects more than 40 million 3D TVs will be in the market by 2014.
In a January report called “3D TV Coming Soon to a Home Near You,” Scottsdale, Ariz. firm In-Stat projects 41 million 3D displays in five years, which is 1 million more than Insight Media forecast in a report announced a month ago.
In-Stat’s consumer survey shows that while nearly two-thirds are at least somewhat interested in home 3D, the percentage increases to 76% among those who have seen a 3D movie in a theater in the past year.
“Exposure to 3D films is important to the debut of 3D TV, because consumers who have seen 3D films are more interested than the general population in being able to view 3D content at home,” says Michelle Abraham, In-Stat analyst.
But consumers are not willing to pay much of a premium on a 3D TV or 3D Blu-ray player.
Other findings in the report based on recent research by In-Stat:
* 3D Blu-ray player shipments will track closely with 3D TVs.
* Many Pay-TV operators will use half resolution 3D as a stepping stone and learning opportunity for full HD 3D in the future.
* On a regional basis, North America will be the largest market.
The research in the report covers the worldwide market for 3D television. It includes:
* Examination of the 3D eco-system: 3D formats, 3D content, consumer interest in 3D, transmitting 3D to the home, and 3D consumer devices.
* Worldwide five-year forecasts for 3D channels, 3D TV set shipments, ASPs, revenues by region, and 3D Blu-ray player shipments through 2014.
* Analysis of 3D standards and formats, and 3D content availability.
For a free sample of the $3,495 report and more information, contact: Elaine Potter, epotter@reedbusiness.com or (480) 483-4441.
Or purchase online here.
– By Scott Hettrick