Hasbro is expected to announce today a binoculars-type attachment for iPods and iPhones called My3D that enables viewing of videos and games in 3D, according to the Associated Press. 
The $30 gizmo, in which users insert their iPod Touch or iPhone, is to be introduced in stores next spring.
Hasbro reportedly partnered with Dreamworks Animation to develop material forMy3D apps , and is also planning to use content from a 3D television network set to debut next year from Discovery, Sony, and Imax. My3D users will be able to watch clips for up to 20 minutes of trailers and behind-the-scenes footage.
The toy maker has also worked with the Los Angeles Convention and Visitors Bureau to develop virtual travel visits to the Wax Museum and the Santa Monica Pier so users can experience the feeling of being immersed in deep water and explore coral reefs or play a shark attacking a tuna, all while learning facts about sea life.