New Panasonic Hollywood Lab

New Panasonic Hollywood Lab

Panasonic Hollywood Laboratory opened the doors Thursday, Feb. 5, 2015, to its new facility at 3330 W. Cahuenga Blvd – Suite 502.

PHLopenHouse2-5-15lobbyThis is the first home base situated off the Universal Studios lot since PHL was officially introduced nearly 15 years ago as a unit of the electronics giant to work closely with the Hollywood creative community to research and develop the most industry-friendly consumer home media application of studio-produced content.

PHLopenHouse2-5-15digitalTheaterSignPHLopenHouse2-5-15digitalTheaterThe new offices, just a few blocks away from Universal, reflect an evolution of PHL to broaden its mission to include more business-to-business relationships and create technologies and services for venues such as museums, arenas, and themed-entertainment parks.

PHLopenHouse2-5-15trophies.

The new fifth-floor suite features rooms utilizing the newest equipment as well as a digital theater screening room with a floor-to-ceiling screen.

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lyndakay-onlineart300dpiAPHLopenHouse2-5-15Concert space on the first floor served as a venue for a concert performed by Lynda Kay during Thursday’s open house that was captured by Panasonic cameras, including one on a boom.

Among the equipment and technology showcased was:Varicam

— By Scott Hettrick