“Waiting for Superman” is making its debut today (Feb. 15) on the DirecTV Cinema video-on-demand service simultaneously with the film’s release on Blu-ray and DVD.
The satellite service is donating a portion of the proceeds from rentals of the documentary ($5.99 for HiDef) to help schools in need through the innovative charity, DonorsChoose.org.
Waiting for “Superman” chronicles the state of public education through the stories of a few families, who are searching for alternatives, and of reformers, proving that all kids can learn. Launched out of a Bronx high school in 2000, DonorsChoose.org enables anyone to connect to public school classrooms in a personal way by funding project requests posted directly by teachers in need.
“Education plays such a vital role in the success of our country’s youth, and DirecTV strives to provide schools with the resources they need to offer a well-rounded curriculum for K-12 students,” said Sarah Lyons, vice president of Upgrade Marketing for DirecTV.
Through DirecTV’s corporate citizenship outreach, the company fosters education through two educational programs: DirecTV Goes to School and DirecTV 4Schools, the latter of which provides qualifying schools with a a free DirecTV system and educational programming to enhance their students’ classroom experience.
— By Scott Hettrick