3ality Digital CEO Sandy Climan says bad 3D could destroy the market and would do so in a subtle way as viewers get subliminal eye fatigue without even realizing what is bothering them.
Recovery time from that kind of fatigue takes far longer than the time it takes to develop while watching a bad movie.
Climan, holder of a Harvard Business School MBA and the former president of Lion’s Gate Studios, the leader of Creative Artists Agency’s corporate representation, Executive Vice President & President of Worldwide Business Development for Universal Studios, and producer of Martin Scorsese’s “The Aviator,” now heads four-year-old industry-leading 3D camera system and software pioneer 3ality.
In the following video interview, he also shares his view about reducing the cost of live 3D productions, what makes for the best 3D, and his company’s efforts to provide personalized 3D viewing at home:
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— By Scott Hettrick