Sony Electronics will showcase its line of 3D Bravia LCD TVs, Blu-ray 3D players and additional products with 3D functionality at CEA Line Shows June 22-23 in New York.
The company will take advantage of the timing to highlight live-action feeds of the new ESPN 3D channel each day at 2 p.m. ET from the Sony-sponsored FIFA World Cup in South Africa, which is utilizing Sony’s professional 3D broadcast technology.
“Sony is the only company that can capture the excitement of motion pictures and live action sports in 3D – and then deliver the enhanced consumer experience at home,” said Michael Fasulo, Executive Vice President and Chief Marketing Officer, Sony Electronics.
The Sony Bravia 3D TVs incorporate a frame sequential display and active-shutter glasses that work together with Sony’s proprietary high frame rate technology reproducing full high-definition 3D images.
— By Scott Hettrick