Just a couple weeks before Sony is going to launch its first 3D TVs, Panasonic has launched one of its most ambitious ad campaigns ever to promote its full HiDef 3D Viera plasma TVs in theaters, major TV markets, print, online, and billboards through June 14.
The campaign byPanasonic’s agency Arnold Worldwide also promotes the introduction of Skype in its TVs to reinforce the benefit of connecting with family and friends through Skype video calls on a large screen TV.
“Our objective is to ensure that consumers who are shopping for a new television or BD player take the time to learn about this 3D technology transition that Panasonic has created,” said Bob Perry, Senior Vice President, Panasonic Consumer Electronics Company.
— By Scott Hettrick